Netflix has announced a brand new series, House of Guinness, based on the real-life Guinness family. Here's everything you need to know.

Netflix has unveiled the first images of its lavish drama House of Guinness, and it's set to be one of the most talked about series of the year. Created by Peaky Blinders writer Steven Knight, the series dives into the world of the Guinness dynasty just as the family is thrown into turmoil after the death of patriarch Sir Benjamin Guinness.

Premiering September 25, 2025, House of Guinness is the latest prestige period series from Netflix, and it promises all the rich storytelling, political tension, and scandalous family dynamics you’d expect from a series tracing the rise of one of Europe’s most powerful families. Think Succession meets Downton Abbey, but with more stout and corsets.