Serena Williams teams up with Janie and Jack for a childrenswear collection, featuring daughters Olympia and Adira.

Naturally, much of the inspiration for the colorful drop came from the tennis legend's young family. The collection includes two coordinated mommy-and-me ensembles, along with a reimagined take on Serena’s iconic childhood tennis looks. Her daughters Olympia and Adira even posed alongside Williams in their first-ever campaign together.

The 23-time Grand Slam champion and mogul has teamed with fashionable children's label Janie and Jack on a 35-piece line of spring-ready clothing and accessories.

Serena Williams ‘s latest retirement project is bringing her back to her roots in an unexpected way — and bringing a whole lot of cuteness to kids’ closets. The 23-time Grand Slam champion just debuted a new collection with the beloved children’s clothing brand Janie and Jack, and we can’t help but fawn over the beautifully-crafted pieces.

Serena Williams released a children’s apparel collection inspired by her love of fashion and most importantly, her love for her daughters.

Tennis legend Serena Williams is taking her iconic style off the court and into the playground with the launch of her first-ever kids’ clothing collection in collaboration with Janie and Jack. The spring 2025 limited-edition collection,

We chatted with the tennis legend about joining forces with children's clothing powerhouse Janie and Jack on a limited edition collection for spring.