Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
Despite the challenges and less than developed market for pre-owned goods, it’s here to stay, says the Ingka Group CEO.
You might be able to rent furniture from Ikea soon
Raise your hand if you've bought a cheap piece of furniture from IKEA, then thrown it out during a move without a second ...
Ikea looks to expand second-hand furniture offering after test success
Ikea is planning to expand its European marketplace for second-hand furniture as demand for pre-owned goods remains strong.
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Ikea looks to expand second-hand marketplace across Europe
Ikea plans to expand its peer-to-peer marketplace for second-hand furniture across Europe following successful pilots in Madrid and Oslo, as the Swedish home furnishings retailer steps up competition ...
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Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
“It works—people like it,” Jesper Brodin, the CEO of Ikea’s main operator Ingka Group, told the Financial Times. “We have decided to expand it from Madrid to Spain, and from Oslo to Norwa ...