Lego is coming out with a near 1:1 replica of Nintendo’s iconic Game Boy handheld video game system. It’s not play ...

So when Nintendo announced that Game Boy—the original first-gen Game Boy—will exist in Lego form come October 1, our inner ...

Lego and Nintendo have also recreated part of the original US Game Boy commercial using the set. It’s on Instagram, and you may be able to play it (with a tap) in its embedded form below.

Experts have reviewed the much-anticipated product ahead of its October release, and it is available to pre-order now.

LEGO sure knows how to pull at your heartstrings, don't they? The brick conglomerate has teamed up with Nintendo once again, this time to bring nostalgic fans this incredible LEGO Game Boy set ...

Lego and Nintendo have revealed the Lego Game Boy, their latest collaboration that features a special lenticular screen gimmick.

A 1:1 recreation of the original Game Boy is the latest Lego Nintendo set, and it comes with two game cartridges and a hilarious ad. We hate to make you feel old, but the original Game Boy came out ...

The Lego Game Boy building set will include interchangeable screens and game paks.

LEGO is releasing a 421-piece replica of the original Nintendo Game Boy, complete with authentic buttons, dials and swappable game screens. The set includes brick-built versions of "The Legend of ...

Lego Game Boy set recreates iconic handheld gaming device with 421 pieces, interchangeable cartridges and lenticular screens for October 1 release.

LEGO is thriving by turning nostalgia, pop culture collaborations, and adult fan engagement into a winning growth strategy.