I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

The ads will be shown to users only within WhatsApp’s “Updates” tab to separate them from people’s personal conversations.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

An Evercore analyst notes that Meta has a strong track record with its monetization initiatives across brands.

Meta announced that it is adding ads and subscriptions to its WhatsApp messaging app in a June 16 press release. The social ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...