MSNBC is being renamed after parent company Comcast spins the cable news channel off into a separate corporate entity later this year. The left-leaning channel will be known as MS NOW once it becomes part of Versant, a new company, and is no longer associated with NBC News, staffers were told Monday.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

The Versant split means that journalists and executives that have previously worked for both networks now have to choose one.

MSNBC will divorce itself from the NBC branding and rename itself “MS NOW” when the channel is spun out by Comcast and relaunched under Versant’s ownership, the company announced on Monday.

MSNBC's new name, 'MS NOW,' was mocked on social media on Monday as the branding change was compared to several failed computer software products.

Left-wing cable network MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism. The rebranding announcement left some scratching their heads and while it triggered snarky sniping from others.

Mark Lazarus, who's leading Versant, announced that MSNBC would trade its famous name for a new one: My Source News Opinion World, or MS Now.

MSNBC's proposed name and logo change isn't quite landing, especially on the Internet. See what netizens are saying about the rebrand.