MSNBC announced a new name for the network on Monday after being thrown out of the NBCUniversal club and forced to drop both the NBC and the peacock logo from their branding. The network’s new name will be MS NOW.

MSNBC is changing its name to MS NOW (short for My Source for News Opinion and the World). MSNBC will have a new name as it seeks to carve out an identity that will have it competing for scoops and news with current corporate sibling NBC News following the spin-off of the bulk… pic.twitter.com/3QOvpP8ZBL

On Monday, Aug. 18, the cable news channel revealed it has rebranded amid its exit from NBCUniversal. MSNBC will now be called My Source for News, Opinion and the World, or MS NOW.

The new name and logo, which were brutally mocked online, are part of Comcast’s $7 billion spinoff of cable assets.

MSNBC will change its name later this year as part of Versant’s separation from NBCUniversal, according to CNBC. The political news network will drop the peacock logo and rebrand as My Source News Opinion World,

So long, MSNBC, hello MS NOW. In what is the clearest indication of a separation between NBCUniversal and the soon-to-be-spun-off cable networks empire forming Versant, cable news network MSNBC will be dropping the NBC in its name and will be rebranded to My Source News Opinion World or MS NOW.

Its logo will change from NBC’s trademark rainbow peacock to a blue background with a red-and-white striped flag.

Comcast's looming spinoff of its cable assets is leading to a messy divorce between NBC News and MSNBC, which heavily relied on the Peacock network's news division.

Political news network MSNBC is preparing to change its name, part of Comcast Corp.’s plan to spin off some of its cable channels into a separate company called Versant.