A new color has just been discovered, but you won’t be able to add it to your home's decorating palette anytime soon. As of ...

The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...

This is only the second time the C8 Corvette has been offered in green, and the new color is noticeably more vibrant than the ...