The hue, more saturated than anything in the visible world, would pair well with natural textures, neutrals and even a ...

When we look around and interpret the world through our eyes, our brain carries out an incredibly complicated feat, said Ren ...

Scientists at UC Berkeley have developed a new platform called "Oz" that can simultaneously control up to 1,000 ...

The color, dubbed olo, is described as an intensely saturated teal. Researchers say it might have applications in ...

Don’t believe it? Well, you can see the color for yourself. Beware though: it is a new hue that can’t be found on a Pantone ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Described as a kind of blue-green, the new color—named “olo”—can only be seen using lasers to manipulate certain ...

The color “olo” can’t be found on a Pantone color chart. It can be experienced only in a cramped 9-by-13 room in Northern ...

A team of scientists believes they have discovered a new color outside the range of human vision. They named the color “olo” ...

A laser experiment has revealed what researchers call a never-before-seen color, described as an intensely saturated teal.

Researchers isolated one kind of cone in the eye and aimed lasers at it to allow subjects to see a super vibrant teal shade ...