News

The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...
According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...
The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.
LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?
Athletic directors from SMU, TCU and North Texas spoke with The Dallas Morning News about the NCAA’s $2.8 billion settlement ...
NIL and tampering have been hot topics in the college softball offseason.  The Texas Tech Raiders shook the nation when they ...
Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...
Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...
The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...
As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...
Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...
Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.