The University of Texas at Austin's athletic department is taking another major step forward in the NIL realm. The Texas ...

The new agency is in collaboration with leading college sports marketing firm Learfield’s Longhorn Sports Properties.

According to a news release from the university, the new agency will be led by Lucas Motta, who is the current vice president ...

Texas responds to the new-look NIL space by partnering with a media and technology company to enhance athletes access to ...

Athletic directors from SMU, TCU and North Texas spoke with The Dallas Morning News about the NCAA’s $2.8 billion settlement ...

Toppin signed a deal nearing $4 million, per CBS Sports' Matt Norlander, to return to Texas Tech. Returning also meant he ...

Full details on the 18-team event, women's teams included, with more than $20 million in NIL money in Las Vegas this November ...

Colleges can pay athletes up to $20.5 million for the use of their NIL, but plaintiffs in the settlement are asking questions ...

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...

The NIL era of college sports is simply fascinating. Less than a decade ago, the thought of high school athletes being able ...

Texas A&M wide receiver commit Madden Williams has reportedly inked an endorsement deal with Adidas on Friday.