Picture this: a college basketball star who has already made history as UNC’s #2 all-time scorer is making headlines with a ...

The North Carolina Tar Heels have been eliminated from the NCAA Tournament, but RJ Davis continues to shine bright on social media. Despite UNC being out of March Madness, Davis has used his fanfare ...

As the 2025-26 college basketball season nears, name, image, and likeness deals have shaped team rosters. More than 2,000 men ...

As college basketball hits the final stretch of the season, two players in both men's and women's competition, dominate name, image and likeness (NIL) deals.

but that hasn't stopped RJ Davis from getting good news. UNC's star guard recently took to social media to share a new NIL deal he's earned after showcasing his talent during the college ...

Basketball players continue to dominate name, image and likeness deals, with North Carolina's RJ Davis and ... SponsorUnited. Davis leads all male athletes with 25 NIL deals, while Arizona punter ...

UNC basketball has lost three of its top guards from last season. So what could the Tar Heels look like in the 2025-26 season ...

The NIL economy in college athletics has grown into a $1 billion business since its start almost four years ago, according to the report. "Basketball consistently dominates NIL deals because it ...

The NIL economy in college athletics has grown into a $1 billion business since its start almost four years ago, according to the report. "Basketball consistently dominates NIL deals because it ...