Rolex’s history with Daytona — formerly known as the 24 Hours of Daytona ... it brought the Daytona model to market. Flash forward to 1992, and Rolex became the endurance race's title ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.