Apple clarified on Wednesday that it has never sold the data collected by its Siri voice assistant or used it to create marketing profiles, just days after settling a case in which it faced such accusations.

Apple said Wednesday its virtual personal assistant Siri protects users data privacy on their devices and does not send user information to marketers.

Apple has affirmed its Siri privacy policies following a lawsuit settlement that revived rumors that the voice assistant was spying on users. "Apple has never used Siri data to build marketing profiles, never made it available for advertising, and never sold it to anyone for any purpose," said a statement published on Wednesday.

Apple claims it is "committed to protecting user data" and that "privacy is a foundational part" of its processes. In a statement released on 8 January 2025, titled "Our longstanding privacy commitment with Siri," they commented on the allegations.

A suit said unintentional Siri sessions were recorded and sold to advertisers. Apple denied that but agreed to a settlement you might be able to share in.

Despite apparently denying the charges, Apple has agreed to the $95 million payout – with each victim eligible for $20 each

An Apple spokesperson told Tom's Guide that Siri had never been used to build marketing profiles or sell information. The spokesperson stated that "Apple settled this case to avoid additional litigation so we can move forward from concerns about third-party grading that we already addressed in 2019."