Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

Campaign Asia-Pacific has announced the winners for the 2025 Digital Media Awards at a live ceremony in Shanghai. The Digital Media Awards celebrate the best digital marketing work, innovation and ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

'Customer-first' has become one of the industry’s most overused mantras—echoed across pitch decks, strategy documents and agency websites alike. But in a market where every brand claims to be customer ...

For the first time in its 18-year history, B Lab, the non-profit behind the B Corp Certification, has overhauled its standards to enforce stricter rules and shore up credibility. The new framework, ...

Even as digital transformation becomes ubiquitous, digital marketing and creative agencies are far from being the partner of choice to execute these projects, despite the customer-facing nature of ...