Effie Worldwide has named 58 marketing campaigns from across the world as Global Grand Contenders in its 2024 Global Best of the Best Effie Awards.

The campaign was done by global design studio Koto and is featured in digital, physical, and live touchpoints.

Pocari Sweat's chuckle-inducing horror comedy ad for Ramadan featuring influencer Farid Jaidi gave it an edge over the ...

A year into his role as group president of FleishmanHillard Japan, Kanayama reflects on the shifting needs of Japanese ...

Mindshare China steals the show at Campaign's DMA 2025 Awards with standout wins, while Taiwan excelled with innovative work ...

With previous stints at Restaurants Brands International, Coca-Cola, and Landor, Nuno Alves believes his creative best is yet to come.

Business leaders are turning to IT firms, AI specialists, and consultancies—not agencies—for their digital transformation ...

Stricter rules are coming for the 9,600 businesses in 102 countries that display the B Corp badge, as the accreditation ...

EXCLUSIVE: Less M&A, more CX. Campaign Asia speaks with Havas’ global and regional leads about how the network is reshaping ...

EXCLUSIVE: The agency is eyeing GBA and region-wide opportunities with a Hong Kong presence and targets doubling revenue by 2025.

Marketers looking to justify ROI should get used to asking straightforward questions and brace themselves for answers—even ...

Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...