This infographic covers five key social media ad shifts that marketers should be watching, and it explains which industries ...

Which factors are most important to B2B sales teams when choosing a CRM? What are salespeople's biggest complaints with their ...

Taylor Swift’s brand strategy offers important lessons for marketers—emphasizing ownership, emotional connection, strategic ...

Global ad spend on professionally produced news content has dropped significantly in recent years, according to recent research from WARC Media. The report was based on WARC’s dataset of advertising ...

Do people find AI agents helpful for customer service? Do they feel that AI agents understand their needs accurately? To find out, Conversica researchers surveyed 508 consumers and business buyers.

B2B marketers in the US expect to increasingly focus their budgets on tech, data, and events in the coming years, according to recent research from Plural Strategy. The report was based on data from a ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

Marketing in a digital world has evolved. There was a time when ads in leading newspapers, commercials during popular TV shows, and strategically placed billboards did the job. Now, with every passing ...

The world of public relations is multifaceted, striving to cover everyone's media needs, from established healthcare companies to fresh startups and celebrities in need of crisis management. PR for ...

Not every event needs a velvet rope. But if you want to make audiences crave a branded experience, a little exclusivity can go a long way. That's the power of FOMO—fear of missing out—a psychological ...

In a world where time is a precious commodity and information flows at a relentless pace, the traditional approach to learning is undergoing a revolutionary transformation. Imagine a learning method ...

Nearly half of marketers in the United States say they are worried AI will replace their job one day, according to recent research from HubSpot and The Next Wave. The report was based on data from a ...