Marketing Management - Fully 71% of CEOs say they would give their CMO's performance a grade of A or B, according to recent ...

When I think back to the beginning of my career, there was much worry about Y2K and the impact it would have on our professional and personal lives. The world watched in trepidation as the year 2000 ...

Digital marketers say the industry roles that will likely be disrupted most by artificial intelligence are content writers, email marketers, and social media managers, according to recent research ...

Many marketers say they value that printed marketing materials such as brochures enable them to provide a physical copy of information, but they also say they worry that people simply throw those ...

What are the top things marketing-decision makers value when selecting software vendors? Which sources of information do they turn to most often when evaluating vendors? What are their software spend ...

YouTube is by far the most used social media platform by Americans, according to a recent report from the Pew Research Center. The annual report was based on data from a survey conducted between May ...

Whether you are launching a company, product, or service, a messaging framework is a core element you cannot do without. Your messaging framework captures the reason for the existence of your business ...

When the subject is the relative positioning of competitors across the market landscape, leadership is interested, engaged, and more than willing to debate. Over the years, I've developed several ...

Marketers say content creation and enhancement has been the AI-driven tactic that's been most effective for their organization, according to recent research from Ascend2. The report was based on data ...

Video moves us. No other medium can elicit an emotional response quite like video. It's no wonder brands and companies of all sizes are experimenting with video now more than ever. What matters for ...

User-generated content, UGC for short, is a powerful content marketing tool for brands looking to resonate with new customers. That content, created by online users and made available via social media ...

Considering the $350 billion combined spending power of Millennials and Gen Z, brands have made it a priority to reach them, motivate them, and inspire loyalty among them. But what's truly motivating ...