"There is a lot of pushback against brands using Latino imagery ineffectively or inappropriately," says RPA exec director.

Wahlburgers’ famous founder is promoting his latest starring role with a “dirty” new menu. The burger chain rolled out its limited-time menu in honor of Mark Wahlberg’s new action-thriller heist flick ...

The network will feature Big Ten Conference college athletics, NBA games (from its new NBA TV deal), college football and NWSL women's soccer.

Takeshi Numoto, executive vice president and chief marketing officer at Microsoft, and his marketing team will join this new organization, and will report as CMO to Judson. He also will report ...

Allen is shown at home having a lot of difficulty saying Pizza Hut without shouting "Hut!" as if in mid-NFL game.

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People Inc. has acquired Feedfeed, a food publisher and creator network. The terms were not disclosed. The purchase is a step in People Inc.’s strategy to accelerate and diversify growth off platform, ...

"OpenAds," launched by The Trade Desk Thursday, is described by the company as a new "prebid wrapper" designed to give buyers direct access to ad impressions from publishers, functioning as a sort of ...

The shift in ecommerce supports what some have labeled as an affiliate program, which could temporarily take the place of advertising to become the revenue generator. Merchants pay a fee to support ...

The restaurant chain also says it will streamline its leadership team, but CMO Sarah Moore was not mentioned in the release.

That's the gist of a new political ad tracking report being released by Stagwell's Assembly unit to general market advertisers today and periodically in the future.

Fast-food restaurants are both increasing the number of combo meal offerings AND raising prices on those bundled meals.