The harder part is making all of this buyable. “Programmatic is easy for agency groups,” Crawford says. “Non-programmatic ...

That distinction matters. We didn’t see the demos, and she can’t talk about specifics, but the direction of travel is clear: ...

The work comes from McCann New York, utilizing realism and comedy.

At CES 2026, CMO Khurrum Malik explains why Walmart’s AI push is built for stores, shoppers and sales – not hype. From Sparky and Marty to incrementality tools and Vizio, retail media is becoming a ...

Developed by ad agency Leo Burnett Chicago, the campaign stars Christopher Walken and breaks in January across TV, online ...

The much-loved brands include Heinz, Marmite, Weetabix and L’Oréal. Tesco has launched a new campaign, ‘For the love of it,’ to mark the rollout of its Everyday Low Prices scheme, putting brand ...

Terry Kawaja, founder and CEO of LUMA Partners, is famous for his LUMAscape infographics, which capture various categories in ...

Jesse Rea, VP, group creative director: “Jealous of the popularity of pickleball, schools and playgrounds across the country ...

“If those agents are ultimately going to do autonomous buying, consumers have to trust them,” Klenoff says. “That means ...

As we enter a new year, there may be some new arrivals to the professional social media universe. To help those newcomers ...

At CES 2026, the most important signal wasn’t who had the flashiest demo, but which agency systems were being treated as ...

Using the latest generation of AI avatar technology, I created a digital twin. I fed the machine footage of my face, my voice ...