Theinventor of the World Wide Web hascast doubt on the future of an ad-based internet,warningthe audience atthe FT Future of AI Summitthat LLMs could undermine the current business model.

The micro-drama boom first started in China, but these short episodic videos with outlandish storylines are now gaining traction in the United States – and as they turn into the soap operas of the ...

The global retail media marketretainssignificantmomentum, with ad investment projected to surpass$200bnby 2027, but with growth comes maturity: brandsare consolidatingtheirspend across fewer retail ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Looks at ideas that have creatively harnessed UGC and produced results, using three award-winning case studies.

Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...

In this report, Intuit Mailchimp and WARC examine how mid-market marketing organizations are responding to broader industry challenges.

Globally, more than half of Gen Z (53.1%) watch YouTube daily, according to GWI data on Gen Z media consumption. While in 2022, those under-18s spent an average of 67 minutes per day on YouTube ...

Looks at the correlation between creativity and effectiveness, the characteristics of the best of the best campaigns highly awarded for creativity and effectiveness, and creative conversion by sector, ...

The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards. The most recent Awards were announced in September 2017 and the winning ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.