The percentage of strategists feeling they gained influence with clients dropped from 59% in 2022 to 41% in 2025, signaling a core product-market fit problem. This vulnerability is exacerbated by the ...

This report highlights key findings from WARC’s annual survey of global strategists. Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift ...

Our latest advertising spend forecast – published today – expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since our last ...

Consumer spending is increasingly polarised, driving growth in both private label and premium sectors as shoppers prioritise value for money. Consumers are opting for healthier versions of indulgent ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...

Big Tech, retail media and smart TV OEMs have joined the fight for TV ad dollars, further fracturing an already fragmented market. Viewing of YouTube content on TV devices is rising, especially in ...

While retail media tracks toward hitting $177bn globally this year, Microsoft has been quietly running an experiment that could kill the golden goose. For the past two years, they've been serving ads ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.