Just five years ago, the idea that businesses owe more to society than fatter shareholder wallets was uncontroversial. Consumers, investors, and executives seemed to agree that corporations should ...

Effective marketing hinges on compelling stories and luxury marketing even more so. These stories are rarely about the luxury items themselves, though they may pay lip service to premium materials or ...

This report summarises the latest research from WARC Media, with a focus on Baby Boomers' media consumption. In 2024, over-55s globally will spend 54.4% of their media time online. There is a growing ...

Identifies five trends that will shape marketing strategies of the alcoholic drinks sector in the coming year.

In this edition of Spotlight APAC, WARC APAC Managing Editor Rica Facundo looks at key trends that will influence how affluents in APAC view luxury, signal status and engage with luxury brands.

This report highlights key findings from WARC’s annual survey of strategists worldwide and also unpacks three key themes considered pivotal to the future of strategy. Strategy’s positive impact can be ...

This report spells out the media landscape marketers face, and the clear benefits that a well-thought out Earned Media strategy can offer brands. Earned Media excels at generating culturally salient, ...

With the rise of AI tools and an increasingly bland landscape of ads, a strategist’s greatest strength may be the ability to embrace the absurd or sell through a seemingly illogical plan, argues Jorge ...

As China's digital landscape reaches new heights, strategists face unprecedented diversions in traditional strategic thinking. Yet, writes Jocelyn Tse, amid the proliferation of platform-specific ...

With the complexity of the media landscape, it’s easy to get bogged down by the how when it comes to planning media strategy. But Preeti Nadgar wants to ensure that the consumer remains at the center ...