This year’s batch of Super Bowl ads was a two-track story: there weremore five-star ads than ever, indicating strong long-term growth potential, yet theaverage ad score dropped from 3.0 to 2.7 stars, ...
Lay’s, Gatorade, Quaker and Tostitos are four major PepsiCo brands that will be “restaged” during 2026, as the snack foods business looks to respond to consumer concerns around wellness and ...
Alphabet crossed $400bn in annual revenue with margins still improving, but markets remain uneasy; AI has a deep influence on search and intent-based advertising but the company now faces growing ...
Publicis’s full year results for 2025 are strong, with revenues and profits up as it continues its narrative of taking AI from a generally experimental technology to one fit for delivery – here’s what ...
The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.
Identifies six trends that will shape marketing strategies of the travel and tourism sector in the coming year.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Building a brand in dynamic markets like Asia requires moving incredibly fast and being in it for the long term – our new guide explores this “twin pace” with real-world case studies from the likes of ...
We now have a clearer view of evolving search habits and where AI systems cite from, and marketers are beginning to respond, but keeping pace with the ever-evolving search market is a challenge – the ...
Highlights various real-world case studies from across the APAC region and multiple categories to argue that marketers should take a “twin pace” approach of “sprint” and “long-distance” to supercharge ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
AI needs to be used to “do something useful”, Microsoft CEO Satya Nadella has warned, but the comment coincides with a survey which has found that more than half of CEOs see no benefits from AI in the ...
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