The percentage of strategists feeling they gained influence with clients dropped from 59% in 2022 to 41% in 2025, signaling a core product-market fit problem. This vulnerability is exacerbated by the ...
This report highlights key findings from WARC’s annual survey of global strategists. Most strategists say strategy is at a crossroads and 62% say it’s treated as expendable, often baked in as “gift ...
Consumer spending is increasingly polarised, driving growth in both private label and premium sectors as shoppers prioritise value for money. Consumers are opting for healthier versions of indulgent ...
WhatsApp commerce, social media, and gamification amplify festive campaigns; technology helps blend tradition with interactive, personalised experiences. Retail shopping events now rely more on ...
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.
Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors. LIONS is brought to you by Informa Festivals which is a trading division of the Informa Group. The parent ...
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