The majority of CMOs are not confident in their creative or media agencies’ ability to scale their use of AI, according to a study* by MMA and BCG.

Identifies six trends that will shape marketing strategies of the travel and tourism sector in the coming year.

Building a brand in dynamic markets like Asia requires moving incredibly fast and being in it for the long term – our new guide explores this “twin pace” with real-world case studies from the likes of ...

Highlights various real-world case studies from across the APAC region and multiple categories to argue that marketers should take a “twin pace” approach of “sprint” and “long-distance” to supercharge ...

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

Read daily effectiveness insights and the latest marketing news, curated by WARC’s editors.

AI needs to be used to “do something useful”, Microsoft CEO Satya Nadella has warned, but the comment coincides with a survey which has found that more than half of CEOs see no benefits from AI in the ...

Stout drinkers have never had so much choice, with the tipple enjoying an incredible boost in fortunes, but the makers of beer and spirits have little to cheer about as sales continue to decline amid ...

OpenAI’s move into advertising raises a bigger question for marketers than whether ads will work: whether AI search represents an incremental audience, or just a new way to speak to the same audience?

New Tesco Media research suggests the weekly shop is less autopilot than marketers assume, with three-quarters of grocery purchases still open to influence, reframing the supermarket shelf from a ...

WARC’s David Tiltmanspeaks withLeila Fataar, founder of Platform13 and the author ofCulture Led Brands,about how marketers can build genuinely culture-led brands rather than chasing buzzwords or ...