As the 2025 college football season approaches, Texas Tech is emerging as one of the most talked-about programs in the sport.

Cody Campbell signed some of his earliest land acquisitions on the hoods of work trucks at drilling sites across the Permian ...

Texas Tech's aggressive approach to NIL has thrust the school into the national spotlight, with critics crying foul.

Texas Tech softball is coming off a national runner-up finish and has been thrust into the spotlight with a multi-millionaire ...

When it comes to Texas Tech linebacker Jacob Rodriguez, he says he's used NIL support from The Matador Club to pay for his ...

How much does Texas Tech softball's NiJaree Canady make in NIL earnings? Here's what to know ahead of the WCWS championship ...

The ability of college athletes to cash in on their collegiate fame has led to fewer players jumping early to the NBA draft.

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...

Texas Tech softball coach Gerry Glasco said Friday after the WCWS that the focus on NiJaree Canady NIL deal is 'insulting' to the Red Raiders' ace ...

Ramona Shelburne of ESPN reported that the ace pitcher had signed a "seven-figure NIL deal" to keep her with the program past ...

Editor's note: A previous version of this file was published ahead of the WCWS championship series.It has been updated to reflect NiJaree Canady's new NIL deal at Texas Tech. One year removed from ...

Here's what Ole Miss players and ESPN announcers said about Texas Tech softball's NiJaree Canady head of the Women's College World Series.