According an audio announcement from brand marketers Lisa Fleming and Mike DeRienzo, thousands of names were considered, but ...

Versantr has been selected as the new name for the parent company of media assets slated to be spun off from Comcast and NBCU ...

The spinoff will house Comcast's cable TV assets like USA, MSNBC, CNBC and E!, as well as some digital brands like Fandango.

NBCUniversal and Versant have struck a two year deal that will allow NBCU to sell advertising inventory housed at its sibling ...

"It speaks to our adaptability and embraces the opportunity to shape a new, modern media company," CEO Mark Lazarus told ...

Versant, Comcast’s planned cable spin-off entity, has struck a two-year ad sales agreement with corporate cousin NBCUniversal ...

Mark Marshall will oversee Versant's sales strategy and revenue, while Tom Winiarski will lead ad sales and monetization ...

Comcast’s SpinCo, which will include cable networks USA, MSNBC, CNBC and E!, will be renamed Versant to emphasize corporate ...

When NBCUniversal holds its upfront presentation next week at New York’s Radio City Music Hall, it will have a new offering to sell: Versant, the forthcoming spinoff of cable TV brands that includes ...

Retail giant Target is facing what some experts have called "an identity crisis." Consumers are spending more at competitors ...

Even Versant boss Mark Lazarus acknowledges that the new name for Comcast’s cable TV spinoff business may not be everyone’s favorite, per a memo reported on by Deadline: > We would be foolish to ...

Versant will be the name of the parent company for the cable networks and other assorted media assets that will be spun off ...