When comparing both categories to the week prior, total viewership increased by 5% from 664,000 viewers, but the 18-49 demo declined by 13% from 0.15. Although the growth is marginal, "NXT's" viewership is up by 4% since May 2024,

WWE is reportedly set to launch NXT Europe later in 2025. According to a new report by PWInsider, WWE has been moving internally to get the NXT brand launched in Europe by the end of the year. The report indicates that WWE has spent a lot of time and resources recruiting internationally and that the opening of NXT Europe is a piece of that puzzle.