With the speed of the NCAA tournament, players have to move quickly to cash in, something they aren't usually equipped to do.

Adidas will promote Liverpool to its ‘Elite’ tier of clubs, meaning fans will get a stream of unique kits and merchandise ...

The German sports company is "pushing the edges" of the heritage-based subbrand with the new marketing initiative.

After the game, Converse projected Gilgeous-Alexander's signature logo over multiple buildings ... as he is the creative director of Converse Basketball. Now, we get to wait for the Celtics ...

Do we spot a bit of a rivalry brewing between Converse and New Balance? Here's the 411. On Wednesday night, shortly after the ...

Spread the love As we look back on the rich history of sneaker culture, it’s clear that certain models have transcended their ...

No brand has a more edgy online presence than adidas basketball. On Thursday, a viral video from a EuroLeague game showed Isaiah Canaan's basketball shoes falling apart midgame. Canaan wore the ...

A reinterpretation of the Kobe 2 sneaker, with this new shoe Adidas pays homage to the 2yk aesthetic and to Kobe Bryant five years after his death.

From Derbystar to Adidas - the official Bundesliga ball will get a new design from 2026/27 onwards! Adidas have already been responsible for the production of Bundesliga Balls between the seasons ...

Another day, another Adidas trainer has been hailed as “replacing the Samba”. Neck and neck competing for the title are the sportswear giant’s laceless Taekwondo, slimline Japan and Superstar styles, ...