Apple's logo — a silhouette of an apple with a bite taken from it — is one of the most distinct pieces of branding in the world and first appeared on the Apple II in 1977. Plenty of theories ...

Janoff was given little direction for the design, apart from Jobs’ insistence that the logo should not be “cute.” Taking creative liberty, Janoff decided to use a simple apple silhouette, which ...

The Apple logo is one of the most recognisable in the world, but it seems that many people have only just realised that there's a "hidden meaning" behind the design ...

Apple logo at Apple Store in New York (Reuters/Brendan ... It was the beginning of the black silhouette that persisted for years and then changed to a pearlescent gray.

Janoff was given little direction for the design, apart from Jobs’ insistence that the logo should not be “cute.” Taking creative liberty, Janoff decided to use a simple apple silhouette ...