Right up near the top of most people's lists of the best TV shows ever, there are two huge names: The Sopranos and The Wire. I'm finally embarking on the latter, years after bouncing off it as a ...

The tech giant revealed that its new Apple TV intro was created using a physical glass set and captured entirely in-camera, no AI involved. The behind-the-scenes clip, featuring music produced by ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

Apple has officially unveiled a new streaming intro for Apple TV, and the company took a hands-on approach to create it.

Earlier this week, Apple revealed new branding that will appear at the start of Apple TV shows. The new title card features a ...

Apple is turning to Google's technology to help revamp Siri and power a slate of upcoming features for the voice assistant.

The soundmark will appear before every show and every episode in a series, according its composer Finneas, whom you may know as Billie Eilish's brother and frequent collaborator. "The things that I ...

Apple's iOS 26.1 update is now available to all, featuring improved Apple Intelligence localization, along with new toggles ...

Eddy Cue, Senior Vice President of Services at Apple, is giving insight into the rebrand of Apple TV+ into simply Apple TV. Apple quietly rebranded its streaming service into Apple TV and dropped the ...

Apple TV+ is now plain-old Apple TV, Apple told us yesterday. Confusing? Not for most. Indeed, Apple TV+’s dropping of the “+” was as inevitable as Max getting the “HBO” back. First, the news: In its ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

First there was iTunes video, then Apple TV+, and now just Apple TV. Apple's rebranding of Apple TV+ means that it now has Apple TV, Apple TV, the Apple TV. Alongside its announcement of when its hit ...