However, his rookie year took an unusual turn when his father, LaVar Ball, insisted he wear shoes from their family-owned brand, Big Baller Brand. Lonzo’s verdict on those shoes? "They were like ...

Big Baller Brand rift emerges as Lakers' Lonzo Ball severs ties with co-founder over money allegations Los Angeles Lakers guard Lonzo Ball has severed ties with a co-founder of Big Baller Brand ...

And in a ESPN story profiling his recovery, Ball offered up the possibility that Big Baller Brand sneakers may have been the reason for knee issues plaguing his career. "I think it's a possibility ...

Beyond his son’s NBA achievements, LaVar pursued his entrepreneurial ambitions by launching his own footwear line, Big Baller Brand. “But what was told to me, I guess, wasn’t what really ...