Marketing Dive1d
Coke Zero Sugar applauds sports fans’ hard work in March Madness campaign
The brand is extending its “Best Coke Ever?” platform with an effort spanning TV, out-of-home, experiential and a Coke Zero Sugar Thirsty Fan Cam.
Pepsi Co Buys Prebiotic Soda Brand Poppi For Nearly $2 Billion
PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, ...
What PepsiCo’s Poppi acquisition means for the soda marketing wars
PepsiCo’s deal to buy Poppi will help it address rapid growth in the health and wellness soda market, including a new brand ...
'Danish Viking blood is boiling.' Danes boycott US goods with fervor as others in Europe do so too
Trump's policies have “brought the Danish Viking blood boiling,” said Jens Olsen, an electrician and carpenter. He is now ...
Marketing Dive2d
Publicis’ Coke media account win could be landing at just the right time
Activity in the prebiotic soda space is primed to ramp up as Coke promotes its first offering in the category and PepsiCo acquires Poppi.
exchange4media2d
GSK ropes in Carson Dalton as Executive VP Communications & Government Affairs
Carson Dalton started his new position as Executive Vice President - Communications & Government Affairs at GSK, a British ...
53 Years Later, We Can Finally Watch John Lennon and Yoko Ono's Most Important Concert
Produced by Ono and Lennon's son, Sean Lennon, the new documentary promises to not only showcase the music of the time (including immortal tracks like "Imagine" and "Power to the People") but also ...