If Switzerland was a high school cafeteria, Rolex would be the king of the cool kids’ table. The Crown still sets the tone for the watch industry at large. Case in point: the rainbow-hued ...

Rolex watches are some of the most sought-after ... But there are specific ones, like the Rainbow Daytona that came out this year, rumored to have X amount made, but very small quantities.

While LVMH has already rolled out a number of impressive watches to start ... this Chronomaster Sport Rainbow seems to be released as a direct competitor to the Rolex Daytona Rainbow.

Two new expressions of the rainbow watch were introduced this month by LVMH brands Louis Vuitton and Zenith, and each adds a new interpretation of the concept.

It's not entirely dissimilar to a Rolex Daytona model ... some specs. The watch features a 41mm white gold case and strap. The headline here is the dial, which features rainbow sapphire indices ...

Lovers of the best watches will have a lot to enjoy ... Let's kick things off with the rainbow. There's an undeniable Rolex Daytona connection here, with the big 'R' having launched a rainbow ...

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, also got GTD wins.