Apple is arguably the most recognizable tech company in the world today. Known for its cutting-edge innovation, minimalist design that appeals across generations, and a reputation for high-quality ...

Apple's logo is one of the most iconic out there – but there's confusion over why exactly the fruit has a bite taken out of it. Is there a hidden meaning within this seemingly minimalist logo, or is ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a ...

When Apple launched its streaming service back in 2019, it was branded with a “+” at the end as a way to differentiate it from the existing Apple TV app, which also offers content from third-party ...

Apple has updated its WWDC page with a new “Sleek peek” tagline that replaces the original “On the horizon” tagline. The graphic itself has also been updated to a glass-like Apple logo with colors ...