A great mascara adds that extra “oomph” to any makeup routine. It wakes tired eyes, lengthens and lifts lashes and adds volume and flair to your gaze. But mascara can have the opposite effect on ...

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Tubing mascara is a type of mascara that creates small “tubes” around each eyelash, and it is marketed for longer wear and easier removal. As with all cosmetics, there are also caveats to consider.

Mascara is easily one of the most popular items in any makeup bag—not to mention the most replaced (every three months, don't forget!). With roughly four mascara purchases in a calendar year, you ...

We may earn commission from links on this page, but we only recommend products we love. Promise. Mascara is the one constant in my makeup routine. Even if I wear no other makeup, one swipe of mascara ...

There are several reasons why you might choose a waterproof mascara over a regular formula. Maybe you cry a lot, like I do, and you don't want to pull a Lauren Conrad. If you live in a hot and sticky ...

“Many of my clients have been asking me if I think they should start using brown mascara,” celebrity makeup artist Aubrey Heller says, pointing to increased interest on social media—where many a ...

Makeup By Mario, Too Faced and Kulfi—honoring innovative mascara launches in March—join Prada Beauty, RevitaLash and accessibility-driven Tilt as prestige brands pushing the category in recent months.

If, like me, you are a long-time Mac fanatic, you’ll know the brand’s mascaras are top-tier. From the much-loved extended play formula ($28, Maccosmetics.com), which was a must-have in 2023, to the ...

We independently review everything we recommend. We may get paid to link out to retailer sites, and when you buy through our links, we may earn a commission. Learn more› By Meirav Devash The best ...

Kara Jillian Brown is the beauty editor of InStyle. She began her career at Well+Good, where she spent five years evolving from editorial intern to news writer to beauty writer. She earned a ...