Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max ...

Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s streaming platform, Max, would revert to its previous name, HBO Max. WBD ...

We’re not quite there yet, but it sure feels imminent.

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be the second time the service has changed its name in just three ...

Just as we were growing accustomed to the term “Max,” HBO Max will soon revert to its original name. The head-spinning move, slated to take effect this summer, was announced Wednesday morning ...

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its ...