Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

Guess who's back? Back again? The HBO in HBO Max will return this summer, two years after Warner Bros. Discovery dropped it from the streamer's name.

Max is slated to rebrand back to HBO Max this summer The announcement comes just two years after HBO was dropped for the singular Max branding Warner Bros. Discovery believes that returning to the ...

The streamer previously known as HBO Max (2018–2022), then as Max (2022–2025), will henceforth be known as… checks notes …HBO Max, again. The rebrand will take place this summer and is ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max back to HBO Max ...

What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known for HBO content, all 10 seasons ...

We’re not quite there yet, but it sure feels imminent.

Europe has been the fastest-growing international region for the streaming service, which is getting ready to accelerate its ...