Several NASCAR Cup teams announce new sponsor deals
Rick Ware Racing announces partnership with Arby's to sponsor No. 51 car of Cody Ware in 12 races this season.
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Xfinity ending title sponsorship of NASCAR second-tier series
NASCAR‘s second-tier series has been known as the Xfinity Series. But that is coming to an end in 2026. Comcast’s Xfinity telecommunications brand will end its title sponsorship of the series after ...
Beaver Street Fisheries' retail brand returns to NASCAR sponsorship
Sea Best, the flagship retail brand of Beaver Street Fisheries, is returning to its partnership with Kaulig Racing, a ...
NASCAR Has A Sponsor For The Track Dryer At The Daytona 500
New sponsors are always welcome in NASCAR. The latest is Suburban Propane, which will unveil a Propane-powered Jet Dryer for the 67th Daytona 500 on February 16.
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In NASCAR, a TikTok ban would have ramifications for a sponsor-reliant sport
Even many NASCAR fans might not be able to identify him. But TikTok decided to take a chance on an up-and-coming racer and give Vargas his first major sponsorship deal (six races) as a result of ...
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NASCAR introduces a new rule that will award a point for the fastest lap in every race
The new deal awards a point for the fastest lap in all three of NASCAR's national series, continues Xfinity's role as entitlement sponsor of the second-tier series through 2025 and includes a ...