For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

When you are an affiliate, running after making a sale with many competitor affiliates is not easy. Apart from valuable content, you need to rely a lot on your advertising strategy. This is when ...

An online ad that yields a phone call: Now that’s counterintuitive. After all, isn’t the point of such advertising to reduce phone time by directing customers to a Web site? That’s true for some ...

If you’re thinking about a pay-per-click or search advertising campaign, selecting the right keywords is the most important part. Start by thinking about the words and phrases potential customers ...

The unparalleled efficiency of pay-per-click advertising programs has created a dilemma for media agencies, which increasingly are finding themselves in the awkward position of not being able to ...

Please provide your email address to receive an email when new articles are posted on . Pay-per-click advertising campaigns can help practices attract patients online if utilized correctly.

If you’re still thinking about marketing as a collection of disconnected tactics—SEO over here, social media over there, pay ...

(Reuters) - Web advertising can be an effective and inexpensive way for wealth managers to attract new business, but few advisers use them. The ads are quick and cheap to produce and their ...

Financial site BankRate.com Saturday implemented a pay-per-click pricing system for its interest rate advertising service. Previously, the service was available to banks for a flat fee, based on ...