Here are seven key digital marketing lessons for small businesses in Florida.

While the increased ad opportunities may open the door for more tailored and niche marketing campaigns, some media buyers ...

Adweek first got wind of Amazon’s incoming uptick in ad spots from ad buyers, but Amazon confirmed via a spokesperson that ...

A new report says Amazon has quietly doubled the amount of ads played on its Prime Video streaming service. Amazon has yet to confirm the news publicly.

If it feels like you've been seeing more ads on Prime Video lately, that's because the ad load has doubled since last year.

Amazon's push into TV advertising, especially via sports rights, is a bold strategy to unlock a $100B+ market opportunity.

Can Amazon link Prime Video ads to its massive ecommerce engine to hypercharge growth for brands and create a moat against ...

The Prime Video UI homepage prominently features tabs for Store, Channels, and Rent or Buy, making it feel less like a curated streaming platform and more like an Amazon shopping page. In that sense, ...

It signals Netflix’s deeper push into immersive advertising, similar to the strategy adopted by YouTube and Amazon Prime ... a user pauses any streaming video. These advertisements will be ...

Shradha Agarwal, co-founder and CEO of a digital marketing agency—Grapes, believes Prime Video's new strategy will segment its user base into those willing to watch ads for continued access at ...

The move mirrors Amazon’s global strategy, which began rolling ... which includes access to the full Prime Video library with ads, limited to streaming on a single device (TV or mobile) in ...

“The ad-supported tier allows Amazon to maintain ... For now, the success of the new Prime Video strategy will hinge not just on pricing, but on execution. “It’s a win-win—if they get ...