Over the past five races, LaJoie has been taking in NASCAR Cup Series events from a very different seat, watching on as an ...

Prime Video exceeded expectations for many within the NASCAR industry, including NASCAR itself, in terms of audience figures.

If you told a NASCAR fan from the 1950s, 60s, or even the 70s that they could watch their favorite drivers tear around ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan Blaney’s performance during a NASCAR on Prime broadcast of a NASCAR Cup ...

Prime Video averaged 2.16 million viewers for its five NASCAR Cup Series races this season. This marks the first year the ...

Amazon wanted a way to change how fans experience NASCAR broadcasts. Enter the "Burn Bar," an AI-generated tool to visualize ...

NASCAR’s streaming test on Amazon Prime drew highs, lows, and debate—was it progress or a risky gamble for tradition?

Amazon Prime Video chief Alex Strand reflected on the platform's recently concluded five-race stint with NASCAR.

Prime Video completed its first exclusive season of NASCAR Cup Series coverage, averaging 2.16 million ... Read More ...

The curtain fell on Amazon Prime Video’s five-race NASCAR Cup Series broadcast slate with a rain-delayed and news-disrupted ...