For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.

MAGA Kentucky PAC targets Rep. Thomas Massie (R-Ky.) in first ad, criticizing his opposition to Trump's border security legislation and military intervention in Iran.

Today in History for June 27: In 1299, in his encyclical "Scimus fili," Pope Boniface VIII claimed that Scotland owed allegiance to the Catholic Church.

On June 27, 2005, Dennis Rader, the so-called "BTK" (bind, torture, kill) killer, pleaded guilty to 10 slayings in the Wichita, Kan., area. He was sentenced to life in prison.

A six-foot statue of Rod Serling now stands in Recreation Park, nodding to the creator of *The Twilight Zone* and his cherished connections to Binghamton.

NBA team owners have unanimously approved the sale of the Minnesota Timberwolves from Glen Taylor to Marc Lore and retired baseball star Alex Rodriguez, the league announced Tuesday.

On the hunt for a trustworthy tool to reduce your exposure to advertisements online? These are my recommendations for the top ad blockers.

Reddit has launched two new ad tools that help brands understand and showcase conversations happening on the platform, the company exclusively tells Axios. Why it matters: As AI-generated content ...

Former Illinois Gov. Rod Blagojevich said ex-Speaker Michael Madigan’s conviction underscores the systemic problems in politics and government in the state Capitol.

A technological takeover of ad creative could bring both opportunity and disruption.

The AI-generated ad that aired during the NBA finals took $2,000 and 2 days to make Naturally, the ad featured a beer-chugging alien and an inflatable pool full of eggs.