The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

Katherine Legge has competed in 12 Rolex 24s at Daytona, as well as four Indy 500s. Saturday's ARCA race will be very ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Stuart Hennell, a pioneer in professionalising the pre-owned luxury watch market, says Rolex should not limit its Certified ...

The popularity of the Rolex 24 has grown in recent years, with cars on the track for eight days compared to NASCAR’s five for the Daytona 500. The Daytona 500 may be moved to a later date in ...

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around ...

DAYTONA BEACH, Fla. — Bubba Wallace vowed to try to “enjoy the little stuff” this season. It showed in victory lane. “Can I get a Rolex for this one?” Wallace quipped, referring to what ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...