The new Gearys Rolex Boutique raises the bar with luxury watch showcases, VIP services and a scenic rooftop overlooking Rodeo ...

A lot has happened in the last few few days, from an Aston Martin reveal and new Rolex flagship store opening, to a case of ...

Swiss driver Phillip Ellis pulled off perhaps the most dramatic move of the race to victory in the closing laps, his No. 57 ...

Roger Penske's prototype Porsche has swept historic races at Daytona and Sebring to begin the year. A Porsche, and Mercedes, also got GTD wins.

Rolex’s 5th Avenue flagship will open at the end of 2026, the company’s CEO Jean-Frédéric Dufour told WatchPro at the opening ...

Thomas tries two versions of the current Rolex Day-Date 40 ✓ Refs. 228239 and 228235 ✓ Is he presidential enough? ✓ Find out ...

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Before the first practice session of the Mobil 1 12 Hours of Sebring, a special podium ceremony was held in Victory Lane to ...

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around ...

Simon Fairweather is an advertising veteran ... While at JWT in New York, he worked on a creative campaign for Rolex titled ‘A Crown for Every Achievement’ that he believes to be one of ...

She’ll be the first female racer in a Cup Series race since Danica Patrick competed in one final Daytona 500 in 2018 ... winning efforts and drove for 12 Rolex 24 teams, including a runner ...