A lot has happened in the last few few days, from an Aston Martin reveal and new Rolex flagship store opening, to a case of ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Black Bike Week, an informal family-oriented gathering that has been a staple for more than 50 years, is slated to welcome motorcycle riders from across the country to Daytona Beach’s Joe Harris ...

During the celebration, the Facebook founder took to the stage and stripped out of his black-tie attire ... s birthday celebration, is the Rolex Cosmograph Daytona reference 6269, one of the ...

For businesses in Daytona Beach, especially those on Main Street, Bike Week is a significant economic boost. “I always make the joke — this is our ‘Black Friday.’ It’s a little bit ...

Of course, Daytona Beach remains the traditional epicenter, where Harley-Davidsons rumble along the Main Street hub that’s Ground Zero for watching colorful people and machines. On opening ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...

In December, DiCaprio was seen wearing a Rolex Cosmograph Daytona ref. 116509 at the Los Angeles Lakers match against the Detroit Pistons. This watch was part of the early crop of references to ...

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships typically go beyond strapping the newest timepieces to their ...

People want it on Oyster and Jubilee bracelets, they want it in blue and black ... near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this ...