For now, anyway. Daytona International Speedway made it official Thursday with the release of dates for next year ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Corvette Racing’s Tommy Milner says he feels it’s time to “move on” after the controversial incidents between Paul Miller ...

Mark Zuckerberg’s nascent love affair with fashion – particularly luxury timepieces – appears to be going strong. On Saturday ...

But this time, it wasn’t a big Meta announcement or some grand VR vision that had people talking. It was the watch on his ...

The Daytona 200 is the only major motorcycle race that's long enough to necessitate pit stops. And by the way, the fastest ...

The stage is set for an electrifying start to the motorsports season as IMSA today announced the 64th running of the Rolex 24 ...

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

Leonardo DiCaprio is a Hollywood legend, committed environmental campaigner, devoted Los Angeles Lakers fan, and as of last ...

Mark Zuckerberg attended a UFC event in Las Vegas this weekend, wearing a yellow gold Rolex Daytona estimated at around ...

Swiss watch brand Rolex has just opened a stunning new London flagship on Bond Street – and we were first through the doors ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.