No, not for the Daytona 500. It's the Rolex 24! The Rolex 24 at Daytona revs the engine on the year of auto racing in the "Birthplace of Racing." Can't catch the beginning of the race Saturday?

The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for 2026?

Here, grab a Rolex 24 schedule. With all the racing going on the next four days at Daytona International Speedway, you might need one to keep track. The 24 Hours of Daytona race headlines the week.

This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

DAYTONA BEACH — She resisted any urge to hang a left at the backstretch chicane, so that’s a positive for the longtime Rolex 24 regular. A better positive came shortly thereafter, when ...