W hen Leonardo Dicaprio was announced as Rolex’s newest Testimonee—the Crown’s term for ambassadors—there was but one thing ...

Leonardo DiCaprio is now part of the Rolex family. The Oscar-winning actor was announced as the brand's newest ambassador on Tuesday, following the release of Rolex's "Reach for the Crown" campaign.

In this case, it was a ref 116509-ARPD Rolex Oyster Perpetual ‘Rare Panda’ Daytona chronograph. For Rollie heads, few grails come holier than the Daytona. Born out of a partnership with record ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

It’s time to welcome IMSA back to the big leagues thanks to a raucous Rolex 24 at Daytona and some TV ratings to match. At the year’s biggest WeatherTech Championship race, some drivers ...

OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.