The Rolex 24, Daytona's endurance classic, has been run on the final weekend of January since 2006. Will it remain there for ...

Another Fratello Top 5! ✓ We highlight our favorite Rolex chronograph models from the pre-Daytona era ✓ Check them out here!

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Watch experts identified the watch as a Rolex Daytona "Le Mans" in yellow gold. It has a resale value of up to $300,000, one ...

Before the first practice session of the Mobil 1 Twelve Hours of Sebring, a special podium ceremony was held in victory lane ...

This will make for some great watch spotting from a guy we already know is a fan of the Daytona. However, Rolex’s ambassadorships typically go beyond strapping the newest timepieces to their ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

The GMT has always been near the top of my favorite Rolex families, but I would have guessed the Daytona would show up more on this particular list. Bezel’s most-wanted series list, meanwhile ...

President Donald Trump became the first president to attend the Daytona 500 twice when he visited the racetrack earlier this month. He met with some drivers on pit lane before he rode in the ...