OK. Admit it. Heading to Daytona Beach, Florida, for this weekend's 60th Rolex 24 at Daytona sounds a lot better than breaking out the snow shovel or trying to find that missing mitten.

The 64th edition of the Rolex 24 at Daytona will take place from January 24-25, 2026. The Daytona 500 may move from its traditional Presidents Day weekend Sunday slot in 2027 due to the Super Bowl.

Time to raid the piggy bank and search down the back of the sofa, because Rolex has ... resemble the five dial hues added to the range in 2020. These are pink, turquoise blue, yellow, red and ...

and Daytona. Well, it took Rolex all of one year and a major new color to turn me into a 1908 convert. The new version of the watch comes with a fierce, icy blue dial that helps the tuxedo-ready ...

In its steel form, the Daytona remains one of the ... bezel can often look a bit samey. 4. Rolex Submariner 70th Anniversary model (Platinum; blue dial) With this year marking the 70th anniversary ...

A grey and black bezel GMT-Master II While the GMT's classic red and blue ... Rolex's catalog today, Altieri said. The iconic Daytona features two new mother-of-pearl color combos — one light ...

Today, Audi Sport customer-racing announces its GTD driver line-up for the Rolex 24 hour race at Daytona International Speedway. Testing and preparations began in November and will continue at the ...

If all that sounds like a downer, don’t be fooled. It’s still Daytona, there’s still a Rolex for the winner’s wrist, and riders around the globe seem to be taking a renewed interest.

Kamui Kobayashi marked his return to the Rolex 24 at Daytona by putting Wayne Taylor Racing in the lead five hours into the twice-round-the-clock endurance race. Alas, the two-time Rolex winner won't ...

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...