This sentiment applies to more than just sweets, though. Each year Rolex awards the winners of the 24 Hours of Daytona an Oyster Perpetual Cosmograph Daytona, a timepiece better known by the ...

I love how Rolex has maintained the theme set by the platinum Daytona – pairing ice blue ... dial on their rose gold oysterflex and full bracelet models, as well as introducing a champagne ...

Kevin Durant’s fashion sense leans toward a mix of casual and stylish, often complemented by luxury timepieces from renowned ...

In its steel form, the Daytona remains one of the toughest Rolex models to pick up at retail ... the watch sports an all-gold casing and bracelet, with a green dial and green-on-gold bezel.

Next January will mark 20 years since Daytona's Rolex 24 planted itself on the final weekend of January. And that's where it's staying. For now, anyway. Daytona International Speedway made it ...